Why Fox’s Kevin Reilly Is Canceling Pilot Season

As rival networks spend the first weeks of May hurriedly deciding on a fall schedule, Reilly already has a pretty good idea of what Fox’s new lineup will look like. “Rather than make 20 things and throw them at the wall and hope you get 6 that maybe feel like keepers, why not focus?” he says. “At a time when consumer behavior is changing, to have a business where a manufacturing process hasn’t really changed in a fundamental way for almost 40 years — that seems insane to me.”

The concept of “pilot season” does seem like an odd and inefficient use of resources. Fox (along with its cable counterpart, FX) is doing some interesting stuff behind the scenes of the TV business.