Category Archives: Economics and Advertising

I think we’re going to need a new term for this one.

Yes, that is “I Think I Need a New Heart,” by the Magnetic Fields, in a commercial for DOG FOOD. This has got to be a wry commentary on capitalism or something. Either that, or Stephin Merritt died and left his estate to Richard Milstein.

How to block ESPN Motion (that obnoxious video that automatically plays whenever you visit ESPN.com)*

  • First, you need to be using Firefox. Please, if you’re using a PC… just use Firefox. I’m willing to entertain arguments for Safari, but to be using Microsoft Internet Explorer at this point is just… wrong. Objectively wrong. Don’t do it.
  • Next, install the Adblock extension the Adblock Plus extension (which you should really be using anyway). Adblock, well, blocks ads online. It comes with a huge list of automatically-blocked ads, which is neat, but the great thing about it is that you can manually add other ads to the list. Like, I don’t know… the ESPN Motion video that starts whenever you visit ESPN.com.
  • Next (after you restart Firefox to activate the Adblock extension), click on “Tools” in the menu bar. Then click on “Add-ons.”
  • Highlight Adblock and click on the “Options” button.
  • In the “New Filter” box, enter this: http://sports.espn.go.com/broadband/fpp/*
  • Click “Done.”

And that’s it. No more stupid videos advertising “Who’s Now” or WNBA broadcasts or Steven A. Smith’s newest show, “Spittin’ Mad With Steven A. (Brought to You by Cheetos)”. Enjoy.

* ESPN, you really need to find a way to turn this off by default. Everyone hates it. Most of us visit your site from work, you know? We can’t have this nonsense.